Monday, June 29, 2009

Sue Scheff: Mommy Perks!

People that know me, know I always share parenting ideas, articles, books, websites and more. Today, well, it is more! It is Mommy Perks! I am sure there are many mom's and dad's out there that would enjoy being part of a parenting network - check this out!

Meet Shara Lawrence-Weiss, owner of Mommy Perks:

Prior to purchasing Mommy Perks, I was a Mommy Perk Rep. I then become co-owner and later, sole owner. Over the last few years I have researched, read, studied, watched and compared a variety of marketing and networking trends. I have modified the way that Mommy Perks runs based on those changes and the needs of small business owners.

Many mom-owned sites are now selling advertising space. In my experience, these ad spots almost never turn sales. From time to time they do but not often. What does turn sales for a small business? Especially a niche business? Well, word of mouth is a big part of the equation. As a Mommy Perks client, I will personally buy your product (if possible) and test it, use it, blog about it and more. I will do this in order to truly understand what you do and how you do it. I can then refer to you others honestly and without reservation.

Research shows that 3rd party endorsements are far more effective than self-plugging. Of course you’ll say your own product is terrific, right? That will quickly go over many heads. If someone else is promoting you, though, the chances that your product or service will gain more attention are far higher.

I know this to be the case based on numerous factors. One of those factors is my other business: Personal Child Stories. When I first signed up with Mommy Perks as an advertiser (back in 2007), my graphic ad was placed on the website. Nothing came. Nothing happened. I got visits to my website but no sales. Since that time, I have built relationships with people – through the Mommy Perks site. Lots of book sales have occurred based on those relationships; the networking, marketing, word of mouth, having others refer me out and so on. By working together as a team far more has been accomplished. Newsletter sign ups, book sales, new friends made.

That is my ultimate goal with each business that I serve and help. To help them plant seeds and to teach them to water those seeds. It all takes time. Nothing grows over night (other than bacteria but let’s not go there).
Patience and perseverance, I always say. Slow and steady wins the race. Why spend money on flat ads being placed on a website with no PR to back your money? Other sites charge even more than Mommy Perks just to place your graphic on their site. Why not spend the money more wisely?

Welcome to the Mommy Perks way of thinking!
Click here to see what others are saying about Mommy Perks.
Join today - it's free!

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