Tuesday, May 4, 2010
Sue Scheff: ADucate Your Teens
Every day, your child and teenagers are exposed to advertising - not just on TV and online, but on buses, buildings, and even inside their classrooms. Many ads target kids ages 8 to 12. Given what kids see and hear around them, it's important for them to know how to decode and understand ads.
As the nation's consumer protection agency, the Federal Trade Commission, (FTC) is responsible for enforcing laws that prohibit unfair and deceptive advertising and marketing practices. It brings cases, issues guidance to businesses, and educates consumers about their rights. Consumers can file a complaint or get free information about consumer issues at ftc.gov.
Recently the FTC launched Admongo which helps educate kids with a behind the scene look at what advertising does. It is time to ADucate your teens and kids!
Read more and watch video examples!