Thursday, March 25, 2010

Sue Scheff: Students Working Against Tobacco (SWAT)

Mission of SWAT

SWAT is Florida's statewide youth organization working to mobilize, educate and equip Florida youth to revolt against and de-glamorize Big Tobacco. We are a united movement of empowered youth working towards a tobacco free future.

Proven Successes

SWAT chapters can be found in schools and communities throughout the State of Florida. Youth in SWAT are engaged in activities that educate their peers and policy makers about the need to change social norms related to tobacco.

Since SWAT began in 1998, youth who have ever tried cigarettes has decreased by 58.7% among middle school students and 44.3% among high school students.

SWAT is committed to developing leadership skills in youth through training in tobacco issues, media literacy, policy development process, presentation skills, and evaluation. Through empowering the youth of SWAT and providing leadership opportunities on the state and local levels, it builds the capacity of its advocates to enable environmental and policy change.

Visit for more information.

Watch PSA video here.

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