Dad Labs: Taking Back Paternity

America is seeing a fundamental shift in the role of men in parenting. While many in the media and academia have observed this trend, no company has emerged to meet the needs of these "New" fathers, the modern dads. Enter DadLabs, Inc., a start-up company dedicated to providing creative media content and information products to serve this new generation of "Super Dads."

Headquartered in Austin, Texas, DadLabs is an information and entertainment company that fosters the father/child relationship through media, instructional and retail products.

The mission of the company is to strengthen families and benefit children by empowering today's fathers.

The company provides resources to expecting, new and veteran fathers that will launch them into a more active and creative role in the lives of their children. DadLabs speaks to the corporate executive and the delivery driver with a voice that is authentic and genuinely male, with wisdom and self-deprecating humor of experience. The products and services offered are honest, informative, sometimes off-color, but always dedicated to the spirit of fatherhood. DadLabs speaks guy and presents information through guy-colored lenses.

Founded in 2004 by Troy Lanier, Clay Nichols and Brad Powell, DadLabs aims to be the voice of the new fatherhood. The company was founded on the core value that parents must be the primary movers in the lives of their children and fathers must play a leading role in this journey. The team at DadLabs is committed to assisting the busy father by providing him with accessible and digestible information and parenting ideas. DadLabs will not only inform and entertain fathers, but will also foster creative father/child activities through retail products.

The trio brings more than 30 years of teaching and hands on fatherhood experience, as well as professional filmmaking and writing experience. Troy Lanier and Clay Nichols are accomplished authors and were named to the Austin Chronicle Best of 2005 for their book "Filmmaking for Teens: Pulling off Your Shorts." The company's first DVD, DueDads: The Man's Survival Guide to Pregnancy won a 27th annual Bronze Telly Award. The company released “DadLabs: A Guide to Fatherhood: Pregnancy and Year One”, the first of a series of books published by Quirk Books released on Father's Day 2009. DadLabs is also in the process of developing a TV show based on the company.

Follow them on Twitter and visit their website.

Sue Scheff: The Daddy Shift

By Jeremy Adam Smith

A revealing look at stay-at-home fatherhood—for men, their families, and for American society.

It’s a growing phenomenon among American families: fathers who cut back on paid work to focus on raising children. But what happens when dads stay home? What do stay-at-home fathers struggle with—and what do they rejoice in? How does taking up the mother’s traditional role affect a father’s relationship with his partner, children, and extended family? And what does stay-at-home fatherhood mean for the larger society?

In chapters that alternate between large-scale analysis and intimate portraits of men and their families, journalist Jeremy Adam Smith traces the complications, myths, psychology, sociology, and history of a new set of social relationships with far-reaching implications. As the American economy faces its greatest crisis since the Great Depression, Smith reveals that many mothers today have the ability to support families and fathers are no longer narrowly defined by their ability to make money—they have the capacity to be caregivers as well.

The result, Smith argues, is a startling evolutionary advance in the American family, one that will help families better survive the twenty-first century. As Smith explains, stay-at-home dads represent a logical culmination of fifty years of family change, from a time when the idea of men caring for children was literally inconceivable, to a new era when at-home dads are a small but growing part of the landscape. Their numbers and cultural importance will continue to rise—and Smith argues that they must rise, as the unstable, global, creative, technological economy makes flexible gender roles both more possible and more desirable.

But the stories of real people form the heart of this book: couples from every part of the country and every walk of life. They range from working class to affluent, and they are black, white, Asian, and Latino. We meet Chien, who came to Kansas City as a refugee from the Vietnam War and today takes care of a growing family; Kent, a midwestern dad who nursed his son through life-threatening disabilities (and Kent’s wife, Misun, who has never doubted for a moment that breadwinning is the best thing she can do for her family); Ta-Nehisi, a writer in Harlem who sees involved fatherhood as "the ultimate service to black people"; Michael, a gay stay-at-home dad in Oakland who enjoys a profoundly loving and egalitarian partnership with his husband; and many others. Through their stories, we discover that as America has evolved and diversified, so has fatherhood.

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