WAKE UP: STUDY REVEALS 75% OF TEENS REPORT INCREASED KNOWLEDGE FROM PRESCRIPTION DRUG PREVENTION PROGRAM

Orlando, FL ( April 3, 2013 ) – Results released this week by the independent research firm Touchstone Research Institute , reveal s the 2012 t een prescription drug abuse pilot program, WAKE UP!, to be a success . Compared to a benchmark survey of approximately 3,800 students conducted prior to the program launch, data shows that more than 75 percent of all respondents were significantly more aware of the dangers of misusing and abusing prescription drugs.

According to the U.S Office of National Drug Control Policy, most teens initially get prescription pills from family and friends, including straight from home medicine cabinets. Prescription drug abuse has become an epidemic in the United States. More than one - third of those abusing prescription drugs in the U.S. are between the ages of 12 - 17. Deaths from prescription drug overdoses h ave become the second leading cause of accidental deaths nationwide, and the leading cause in as many as 15 states.

WAKE UP! , established by The Pain Truth, a Florida 501(c)(3), was implemented in to five pilot schools , thanks in part to a grant from Millennium Laboratories, three in San Diego, CA, and two in Tampa Bay , FL. T he objective of the in - school prescription drug educational program i s to raise awareness, increase knowledge, and change perceptions co ncerning the misuse and abuse of controlled prescription medications among high school students , providing students with knowledge to make better decisions and prevent first use. WAKE UP! us es multi - media, social marketing and other tactics that are familiar and appealing to teens, but WAKE UP! program developers believe the real motivating force is the science - based facts presented to the students.

 Read the complete press release here.

Visit www.wakeupnow.org for more information.

Back to School: Stop Medicine Abuse

StopMedicineAbuse.org was created by the leading makers of OTC cough medicines and their trade association, the Consumer Healthcare Products Association (CHPA).

CHPA, founded in 1881, is a member-based association representing the leading manufacturers of over-the-counter medicines. CHPA and its members are involved in a multi-pronged effort to curb the abuse of over-the-counter cough medicines containing dextromethorphan with the help of a host of partners. Included in those other concerned organizations are the Partnership for a Drug-Free America, the Community Anti-Drug Coalitions of America, and D.A.R.E. America.

In addition to preventing the abuse of OTC medicines, CHPA and its members also work to provide information on the safe and responsible use of medications through the nonprofit CHPA Educational Foundation.

Learn about the abuse of OTC:

Recent studies among middle and high school aged kids across the country show a disturbing form of substance abuse among teens: the intentional abuse of otherwise beneficial medications, both prescription (Rx) and over-the-counter (OTC), to get high.

Teens who learn a lot about the risks of drugs from their parents are 50 percent less likely to use drugs.

According to data from the 2011 Monitoring the Future Study, teen past-year abuse of over-the-counter (OTC) cough medicine has remained at roughly 5 percent.



The ingredient the teens are abusing in OTC cough medicines is dextromethorphan, or DXM. When used according to label directions, DXM is a safe and effective ingredient approved by the U.S. Food and Drug Administration and is found in well over 100 brand-name and store-brand over-the-counter cough medicines. When abused in large amounts, DXM can be dangerous.

StopMedicineAbuse.org was developed by the leading makers of OTC cough medicines to build awareness about this type of substance abuse behavior, provide tips to prevent it from happening, and encourage parents to safeguard their medicine cabinets. Substance abuse can touch any family: The key to keeping teens drug-free is education and talking about the dangers of abuse.
 
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Be an educated parent, you will have safer and healthier teens.