Orlando, FL (
April 3, 2013
)
–
Results
released
this week
by the independent
research
firm
Touchstone Research Institute
,
reveal
s
the 2012
t
een
prescription drug abuse pilot program, WAKE
UP!, to be
a success
. Compared to a benchmark survey
of
approximately 3,800
students
conducted
prior to the program launch,
data shows
that more
than
75 percent
of all respondents were
significantly more aware of the dangers of misusing and abusing prescription drugs.
According to the U.S Office of National Drug Control Policy, most teens initially get prescription pills
from family and friends, including straight from home medicine cabinets. Prescription drug abuse has
become an epidemic in the United States. More than one
-
third of those abusing prescription drugs in
the U.S. are between the ages of 12
-
17. Deaths from prescription drug overdoses h
ave become the
second leading cause of accidental deaths nationwide, and the leading cause in as many as 15
states.
WAKE UP!
,
established by The Pain Truth, a Florida 501(c)(3),
was
implemented in
to
five pilot
schools
, thanks in part to a grant from
Millennium Laboratories,
three in San Diego, CA, and two in
Tampa Bay
, FL.
T
he objective
of the in
-
school prescription drug educational program
i
s
to
raise
awareness, increase knowledge, and change
perceptions co
ncerning the misuse and
abuse
of
controlled
prescription medications among
high school students
, providing students with knowledge
to make better decisions and prevent first use.
WAKE UP!
us
es
multi
-
media, social marketing and
other tactics that are
familiar and appealing to teens, but WAKE UP!
program developers believe the
real motivating force is the science
-
based
facts presented to the students.
Read the complete press release here.
Visit www.wakeupnow.org for more information.
No comments:
Post a Comment